Comments on: Shameless Advertising is Something I Hate http://joshuaintrospective.wordpress.com/2008/07/11/shameless-advertising-is-something-i-hate/ Documenting The Inner Life of Joshua Smith (without the ooey, gooey viscerality) Wed, 09 Sep 2009 16:48:18 +0000 http://wordpress.com/ hourly 1 By: joshuacreative http://joshuaintrospective.wordpress.com/2008/07/11/shameless-advertising-is-something-i-hate/#comment-107 joshuacreative Wed, 20 Aug 2008 21:31:11 +0000 http://joshuaintrospective.wordpress.com/?p=98#comment-107 Truly. And, to be balanced/fair---a good blog will certainly help, but I think the matter and issue is one of audience and message. Who reads your blog: friends or clients. Do friends want business landmarks? Do clients want to know you got a puppy? I'd say 'yes' and 'no' to both of those questions, depending on the personality of the business owner and nature of their business. Regardless, the shameless advertising will never sell. Story, story, story. Capturing sales is still linked to capturing someone's heart and emotion. Standing out because you meet their needs uniquely. Tell me something worth hearing---not your itinerary, not how important you are, not how much you're just like everyone else doing the same thing. I only have seconds to give you: What is worth that precious time that I might want to hear? Even better: What can you tell me that might extend my stay to a minute? Tell me that! Truly. And, to be balanced/fair—a good blog will certainly help, but I think the matter and issue is one of audience and message. Who reads your blog: friends or clients. Do friends want business landmarks? Do clients want to know you got a puppy? I’d say ‘yes’ and ‘no’ to both of those questions, depending on the personality of the business owner and nature of their business.

Regardless, the shameless advertising will never sell. Story, story, story. Capturing sales is still linked to capturing someone’s heart and emotion. Standing out because you meet their needs uniquely.

Tell me something worth hearing—not your itinerary, not how important you are, not how much you’re just like everyone else doing the same thing.

I only have seconds to give you: What is worth that precious time that I might want to hear? Even better: What can you tell me that might extend my stay to a minute? Tell me that!

]]> By: Nathan http://joshuaintrospective.wordpress.com/2008/07/11/shameless-advertising-is-something-i-hate/#comment-106 Nathan Wed, 20 Aug 2008 21:10:19 +0000 http://joshuaintrospective.wordpress.com/?p=98#comment-106 Unfortunately, our businesses occasionally become our lives. Unfortunately, our businesses occasionally become our lives.

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